Client

Personal Project

Project

Growing Smaller

Type

Design, Photography & Art Direction

Description

Growing Smaller encourages people to grow their own produce at home. It is an initiative to address the current state of our community’s disconnect with food. The main communication objective was to break common misconception that growing your own produce requires a lot of space. I wanted to over exaggerate the fact that you can grow your greens anywhere. The design outcome mixes quirky and fun photography with modular elements to represent there’s always room to learn and grow.