Andy Webb
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Abbey Solo Foundation

Abbey Solo Foundation
Brand Identity

Role: Designer
Agency: The Company You Keep
Creative Direction: Rhys Gorgol
Design Direction: Veronica Lethorn

The Abbey Solo Foundation also known as A+ (A Positive) was created to offer support, hope and strength to children and their families living with cancer after the initial shock of diagnosis. They required a brand identity that communicates delicately and clearly to their four main stakeholders: parents, children, hospitals and potential benefactors. 

The visual language needed to help the brand secure sponsorship and support while maintaining the fun and positive nature the foundation is built on. We concluded that ownership from all stakeholders is paramount to achieve our core values of positivity, fun, love, togetherness, strength, support, family, human, imagination and connection.

We created a mark that feels relatable so people could personally interpret the tone and make it their own. We wanted the audience to feel connected to the brand and its services.

Client

Abbey Solo Foundation

Type

Brand Identity

Studio

The Company You Keep
Role: Designer (Internship)
CD: Rhys Gorgol / Veronica Lethorn

Description

The Abbey Solo Foundation also known as A+ (A Positive) was created to offer support, hope and strength to children and their families living with cancer after the initial shock of diagnosis. They required a brand identity that communicates delicately and clearly to their four main stakeholders: parents, children, hospitals and potential benefactors. 

The visual language needed to help the brand secure sponsorship and support while maintaining the fun and positive nature the foundation is built on. We concluded that ownership from all stakeholders is paramount to achieve our core values of positivity, fun, love, togetherness, strength, support, family, human, imagination and connection.

We created a mark that feels relatable so people could personally interpret the tone and make it their own. We wanted the audience to feel connected to the brand and its services.

The Abbey Solo Foundation also known as A+ (A Positive) was created to offer support, hope and strength to children and their families living with cancer after the initial shock of diagnosis. They required a brand identity that communicates delicate

The Abbey Solo Foundation also known as A+ (A Positive) was created to offer support, hope and strength to children and their families living with cancer after the initial shock of diagnosis. They required a brand identity that communicates delicately and clearly to their four main stakeholders: parents, children, hospitals and potential benefactors.

The visual language needed to help the brand secure sponsorship and support while maintaining the fun and positive nature the foundation is built on. We concluded that ownership from all stakeholders is paramount to achieve our core values of positi

The visual language needed to help the brand secure sponsorship and support while maintaining the fun and positive nature the foundation is built on. We concluded that ownership from all stakeholders is paramount to achieve our core values of positivity, fun, love, togetherness, strength, support, family, human, imagination and connection.

We created a mark that feels relatable so people could personally interpret the tone and make it their own. We wanted the audience to feel connected to the brand and its services.

We created a mark that feels relatable so people could personally interpret the tone and make it their own. We wanted the audience to feel connected to the brand and its services.

I am so proud to have worked such with great people for this great cause. Please check out their page and support this amazing foundation. You can find their Facebook page here  and on Instagram at @abbeysolofoundation This project was unde

I am so proud to have worked such with great people for this great cause. Please check out their page and support this amazing foundation. You can find their Facebook page here and on Instagram at @abbeysolofoundation

This project was undertaken while completing an Internship at The Company You Keep.

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